Build a Powerful Coaching Business
& Personal Brand in 12 Weeks

Master the storytelling, marketing, and content creation skills that will grow your influence, attract dream clients, and multiply your income.

Ali Abdaal is on track to grow his personal brand business from $5M to $10M/year — all from YouTube, digital products, masterminds, and coaching.

If he can do it, so can you.

Watch this short coaching session where Ali shares how building a personal brand on YouTube has transformed his business — and how Russell Brunson helps him unlock the next level.

This mastermind is your chance to build your own version of that — creating digital products, group programs, masterminds, and 1:1 coaching offers that scale.

Who This is For

This mastermind is perfect for coaches who want to:

  • Grow their personal brand into a profitable business

  • Get clarity on their niche, voice, and ideal clients

  • Create magnetic offers people want to buy

  • Develop storytelling skills that inspire and sell

  • Learn how to attract premium clients online without burnout

Why Coaches Love This Approach

Yes — Expert Secrets talks about webinars, presentations, and funnels…
But many coaches aren’t ready for that yet.

That’s why this mastermind focuses on getting your business and brand foundations right first — then showing you how to use social media to actually grow your audience while we’re still in the program.

Why This Mastermind is Different

Most masterminds give you either theory or tactics. This one gives you both — and in the right order.

We’ll use Expert Secrets by Russell Brunson as our foundation, but this isn’t just a book club. It’s a business-building experience designed for coaches who want to:

  • Build a profitable personal brand that attracts clients and opportunities

  • Become unforgettable online through strong storytelling and content

  • Master the fundamentals of a thriving coaching business

  • Learn to create offers, close clients, and sell authentically

In a recent conversation, Tai Lopez told Russell Brunson that AI technology and personal branding are the two biggest levers for business success over the next decade.
If you’re not building your personal brand right now, you’re already behind.

The Unique 3-Phase Experience

Phase 1 — Business & Brand Foundations

Weeks 1–4

  • Find your voice & framework

  • Position your brand in the market

  • Define your audience & craft your new opportunity

  • Master storytelling & belief-building

Phase 2 — Mid-Program Content Bootcamp

Weeks 5–6

  • IG Content Creation Workshop: Reels, carousels, and brand storytelling for growth

  • Long-Form Content Planning Workshop: YouTube, podcast, or blog — choose your platform and start creating

By the end of this phase, you’ll have content already attracting your audience before we even get to the offers and sales section.

Phase 3 — Monetization & Offers

Weeks 7–9

  • Master persuasive storytelling for selling

  • Create and package irresistible offers

  • Learn frameworks for closing clients

  • Step into your role as the guide your audience needs

Schedule

Aug 12 – Nov 18, 2025
Bi-weekly calls via Google Meet

Week 1, August 12

Finding Your Voice & Teaching Your Frameworks

Week 2, August 26

Positioning & Offers

Week 3, September 9

Vision & Unique Opportunity

Week 4, September 23

Storytelling Foundations

Week 5, September 30

IG Content Creation Workshop

Week 6, September 23

Long-Form Content Planning

Week 7, October 21

Mastering Persuasive Storytelling

Week 8, November 4

Selling One-to-Many – Framework + Belief Shifts

Week 9, November 18

Closing, Offers, and Becoming the Guide

What You’ll Walk Away With

By the end of this 12-week mastermind, you will have:

  • A clear, confident personal brand identity that positions you as the go-to coach in your niche

  • A signature framework you can teach, sell, and build programs around

  • Magnetic storytelling skills that inspire action and build deep trust

  • A content strategy for both short-form (Instagram Reels, carousels) and long-form (YouTube, podcast, blog) platforms

  • Irresistible offers that convert — and the confidence to sell them

  • A proven process to grow your audience & business consistently

And you’ll have mastered how to:

  • Find your voice & stand out in your market

  • Teach your frameworks so people see you as the authority they want to learn from

  • Create new opportunities that spark curiosity and drive action

  • Build belief through powerful storytelling that moves people emotionally

  • Close with confidence so interest turns into income

Pricing & Enrollment

The Expert Secrets for Coaches Mastermind is a 12-week business & brand-building experience for coaches who want to grow their personal brand, attract dream clients, and scale their income.

What’s Included:

Collaborative Mastermind Sessions — $500 Value
Bi-weekly virtual calls with a small, focused group of committed coaches. Share wins, challenges, and breakthroughs while getting direct feedback and support.

Expert Secrets Implementation — $600 Value
Step-by-step guidance to apply Expert Secrets to your own business — from defining your niche and crafting your story to creating offers and closing clients.

Content Creation Bootcamp — $500 Value
Two dedicated weeks in the middle of the program where we dive into creating Instagram Reels, carousels, and long-form content (YouTube, podcast, etc.) so you’re building your audience while you learn.

Community Support via WhatsApp — $197 Value
Stay connected between calls with ongoing support, accountability, and collaboration in our private mastermind group chat.

Total Value: $1,797

Your Investment:

One-Time Payment: 💲333
or
3 Monthly Payments: 💲111

That’s less than 20% of the full value for a program that will help you master your personal brand, content strategy, and offers for your coaching business.

Spaces are limited to ensure personal attention and a highly interactive experience.

📅 Next Cohort Starts: August 12, 2025
⚡ Limited to 10 Coaches

 FAQs

  • Members of the Expert Secrets for Coaches Mastermind can expect to leave with a clear, confident personal brand, a signature framework they can teach & sell, a content strategy for both short and long-form platforms, and offers that actually convert. You’ll also gain the confidence to sell your services, grow your audience, and attract dream clients — all while being supported by a small, committed group of coaches who want to see you win.

  • If you feel called to grow your personal brand, create consistent content that positions you as the go-to authority in your niche, and start enrolling clients with ease — this is for you.
    You don’t need to have it all figured out. You just need the willingness to show up, take action, and implement what you learn.

  • We meet bi-weekly for 12 weeks on live group calls. You’ll get direct coaching, feedback, and accountability to keep you moving forward. In the middle of the program, we’ll dedicate two focused weeks to a Content Creation Bootcamp so you can create powerful short and long-form content while mastering your messaging. Between calls, you’ll stay connected and supported inside our private WhatsApp group.

  • Here’s the thing — the value you’ll walk away with from this mastermind far outweighs the $333 investment. I’ve intentionally kept this price accessible so coaches can get the guidance they need without going into debt.
    If you truly feel called to join, ask yourself: “What would it cost me to stay where I am for another 3 months?”

  • All sessions will be recorded and shared in our private group so you can catch up on anything you miss. You’ll still be able to ask questions and get feedback inside the WhatsApp group between calls.

  • I keep this container intentionally small so everyone gets personal attention, feedback, and support. This is not a huge group where you’ll get lost — every member matters.

  • Click the “Apply Now” button and answer a few quick questions so I can make sure this mastermind is the right fit for you. Once your application is reviewed, you’ll get an email with next steps to secure your spot. Spaces are limited and doors close as soon as we’re full.

You don’t have to be extreme to be successful in business.
When I asked my coach if I needed to be obsessed or intense in every area of life to succeed, he said: “No. The most successful people I know simply love business, love learning, and love growing. That’s it.”

If you’re willing to show up, stay curious, and take consistent action — you already have what it takes.